Leo Burnett Manila and McDonald's Enter the Gaming Multiverse

Leo Burnett Manila partnered with McDonald’s to engage gamers in the Philippines in a playful and non-traditional way for the “Unbranded Menu” campaign, leveraging the #ThisIsMcDonalds hashtag to encourage virtual discoveries.  After all, there is so much unbranded food in the gaming multiverse that looks just like McDonald’s products. By hunting for McDonald’s ‘food-alikes,’ gamers can earn […]

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How McDonald's Hijacked the Gaming Multiverse

How McDonald's Hijacked the Gaming Multiverse

Leo Burnett en LinkedIn: Leo Burnett Manila and McDonald's Enter

BOOMERANG EVENT DAY, Boomerang Awards

Leo Burnett sur LinkedIn : Leo Burnett Manila and McDonald's Enter

Meet The Maker: Leo Burnett's creative team talk about how they

Eman Hubbard on LinkedIn: Leo Burnett Manila and McDonald's Enter

Judges D&AD Annual 2023

Leo Burnett Manila and McDonald's 'Unbranded Menu' campaign

Leo Burnett Manila secures Brand Experience Grand Prix at Spikes