The NBA's new in-season cup is bringing in viewers - The Japan Times

Modeled after cup competitions in European football, the tourney is meant to add some spice to a sometimes bland stretch of the NBA calendar.

NBA hosts NBA Cup in-season tournament on November 3, by Vip Sports Tips

NBA fans react to jarring jerseys, court designs for inaugural in-season tournament

Women's sports experiencing steady growth in popularity and value - The Japan Times

20 NBA players to watch at the 2023 FIBA World Cup

The NBA returns to Japan: Rakuten presents the Warriors and Wizards

WNBA is a model for NBA's planned in-season tournament

The NBA's tournament quarterfinals are set, with Pacers, Bucks, Lakers and Kings set to host – KXAN Austin

LeBron scores 39,000th point, Lakers complete sweep of tourney group play with 131-99 win over Utah – KXAN Austin

World Baseball Classic: Team USA-Japan final draws record 5 million viewers in U.S.

The NBA Cup must craft a better game atmosphere to be a lasting hit, Sports