What Is Puffery & How It Affects Your Brand Reputation

What is puffery? Find out how to avoid puffery in order to protect you from legal issues and costly damage to your brand's reputation.

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[Preston, Ivan L.] on . *FREE* shipping on qualifying offers. The Great American Blow-Up: Puffery in Advertising and Selling

The Great American Blow-Up: Puffery in Advertising and Selling

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PDF) When Do Consumers Believe Puffery Claims? The Moderating Role of Brand Familiarity and Repetition

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What is Puffery and how does it affects your brand's reputation?

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Full article: The alluring and deceptive force of puffery – is it waning? Comparing brand puffery and brand genuinuity advertising appeals within a luxury automotive context